Marketing Lead - Offline
About the Role
We’re looking for a Offline Marketing Lead who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.
Roles & Responsibilities
Own Offline Growth Strategy
Lead SuperK's end-to-end offline growth strategy across all stores.
Develop initiatives that increase footfall, member acquisition, repeat visits, basket size, and customer lifetime value.
Build a scalable retail marketing playbook that can be replicated as SuperK expands into new towns and regions.
Lead In-Store Experience
Own the complete in-store customer journey—from store entry to checkout.
Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasonal campaigns, and cross-category merchandising.
Ensure every store consistently delivers a compelling and conversion-focused shopping experience.
Drive Growth Through Retail Marketing
Design and execute high-impact campaigns across offline and digital channels that influence shopper behaviour.
Develop pricing, bundling, promotional, and loyalty strategies in partnership with Category and Operations teams.
Create localised marketing initiatives tailored to the needs of Tier 3–5 consumers and individual store catchments.
Build Strategic Partnerships
Lead joint business planning with FMCG brands, private label partners, and strategic vendors.
Negotiate and execute co-funded marketing campaigns and in-store activations that deliver measurable commercial outcomes.
Maximise trade marketing investments and partner-led visibility opportunities.
Leverage Customer Insights
Build a deep understanding of shopper behaviour across geographies, demographics, and product categories.
Use customer, sales, and campaign data to identify growth opportunities and influence assortment, promotions, and store execution.
Champion customer insights across the organisation to improve business decisions.
Measure Business Impact
Own key business metrics including:
Footfall
Conversion
Member acquisition
Basket size
Repeat purchase
Category penetration
Campaign ROI
Customer lifetime value
Establish reporting frameworks and continuously optimise initiatives based on performance.
Build Scalable Processes
Create operating playbooks, execution frameworks, and measurement systems for shopper marketing across the organisation.
Enable regional teams with clear processes, toolkits, and best practices that ensure consistent execution at scale.
What we are looking for?
7-10 years of experience in BTL marketing, brand activation, or a similar role—preferably in FMCG, retail, or e-commerce.
Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
Demonstrated ability to translate insights into action—with hands-on experience in executing campaigns end-to-end.
Data-driven mindset with comfort using sales and campaign data to inform strategy.
Strong project management skills and comfort working in a fast-paced, unstructured startup environment.
Passion for building affordable, high-impact retail experiences for small-town India.