{"product_id":"lead-digital-marketing","title":"Lead - Digital Marketing","description":"\u003cp\u003e\u003cstrong\u003eAbout the Role\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe are building an in-house digital team to fully replace the agency model and own acquisition, retention, and growth end-to-end. The Digital Marketing Lead runs both sides of the funnel — equally accountable for getting new customers in and keeping existing ones active. This is not a performance-first role with CLM bolted on; retention is a core deliverable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoles \u0026amp; Responsibilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFull digital P\u0026amp;L — acquisition spend, CRM budget, and retention outcomes — across three growth themes: B2B franchisee lead generation, B2C store footfall + Gold membership, and QCOM app scale-up.\u003cbr\u003eRetention strategy as a first-class function: Gold membership lifecycle (onboarding, engagement, renewal), CRM channel mix (SMS, WhatsApp, Push, RCS, IVR), customer segmentation, and win-back flows. You set the CLM philosophy, not just approve the calendar.\u003cbr\u003eLTV thinking — you decide whether to spend more acquiring new customers or re-engaging lapsed ones. Budget allocation must reflect a full-funnel LTV view, not just CAC.\u003cbr\u003eAcquisition strategy: paid media (Meta, Google, UAC), hyperlocal footfall campaigns, B2B franchisee lead funnels, SEO\/AEO\/GEO roadmap.\u003cbr\u003eCRM platform ownership at a strategic level — define segmentation logic, lifecycle stages, and measurement framework; the Retention Manager executes within it.\u003cbr\u003eTeam leadership — directly manage the Performance Marketing Manager and Retention Marketing Manager, with one executive each.\u003cbr\u003eAgency replacement — build in-house capability and SOPs across both acquisition and retention.\u003cbr\u003eMonthly reporting to Head of Marketing: full-funnel view covering CAC, CRM-attributed revenue, repeat rate, churn, Gold membership numbers, and app MAU.\u003cbr\u003eMeasurement architecture — GA4, GTM, Looker Studio — covering both paid acquisition and CRM outcomes.\u003cbr\u003eCoordinate with the parallel content and design team for creatives across performance and CRM channels.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree themes you will run\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eB2B – Franchisee lead gen:\u003c\/strong\u003e Qualified FOFO franchisee enquiries via paid + organic; lead-to-onboarding funnel in partnership with BD.\u003cbr\u003e\u003cstrong\u003eB2C – Store footfall + Gold Membership:\u003c\/strong\u003e Hyperlocal acquisition driving walk-ins AND Gold membership lifecycle keeping members active and renewing.\u003cbr\u003e\u003cstrong\u003eB2C – QCOM App:\u003c\/strong\u003e App installs via paid campaigns; in-app engagement and repeat-order rate via CRM flows\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKPIs — you are accountable for both acquisition and retention\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eFranchisee leads:\u003c\/strong\u003e Qualified lead volume, CPL, lead-to-site-visit conversion\u003cbr\u003e\u003cstrong\u003eStore footfall:\u003c\/strong\u003e CAC per footfall, hyperlocal ROAS, store-level attribution\u003cbr\u003e\u003cstrong\u003eGold Memberships:\u003c\/strong\u003e New members\/month, cost per member, renewal rate\u003cbr\u003e\u003cstrong\u003eRetention \/ CLM:\u003c\/strong\u003e Repeat purchase rate, churn rate, win-back rate, CRM-attributed revenue\u003cbr\u003e\u003cstrong\u003eApp Growth:\u003c\/strong\u003e Installs, D30 retention, MAU, in-app order rate\u003cbr\u003e\u003cstrong\u003eOrganic reach:\u003c\/strong\u003e Organic traffic, GSC impressions, AI-platform citations\u003cbr\u003e\u003cstrong\u003eTeam efficiency:\u003c\/strong\u003e Cost-per-outcome vs agency baseline, budget utilisation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat we are looking for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e7–10 years in digital marketing with genuine depth on BOTH sides: performance\/acquisition AND CRM\/lifecycle. Candidates who have only run paid media will not be considered.\u003cbr\u003eHands-on CRM platform experience — CleverTap, MoEngage, or WebEngage — must have built journeys and segments independently, not just overseen an agency.\u003cbr\u003eCustomer lifecycle strategy — has owned or co-owned a loyalty\/membership program, repeat-purchase funnel, or retention KPI in a previous role.\u003cbr\u003eMulti-channel CRM execution: SMS, WhatsApp, Push — understands delivery mechanics, opt-out compliance, and what drives conversions vs. opens.\u003cbr\u003eLTV and cohort analysis — can read a retention curve, spot the inflection point, and build a campaign response to it.\u003cbr\u003eHands-on with Google Ads (Search, PMax, UAC) and Meta Ads — actual campaign builds, not just budget approvals.\u003cbr\u003eExperience running hyperlocal or multi-location campaigns across Tier 2\/3 markets in India.\u003cbr\u003eSEO\/AEO\/GEO — understands technical SEO, structured data, and how to show up in AI-generated answers.\u003cbr\u003eAttribution and dashboards — GA4, GTM, Looker Studio — for both paid and CRM measurement.\u003cbr\u003eB2B lead gen experience (franchisee, partner, or enterprise segments) is a plus.\u003cbr\u003eApp marketing — UAC\/App campaigns, MMP (AppsFlyer\/Adjust) — preferred.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNice to have\u003c\/strong\u003e\u003cbr\u003ePrior experience at a D2C, quick-commerce, grocery retail, or loyalty-program brand.\u003cbr\u003eTelugu language familiarity — most of our CRM copy is bilingual (English + Telugu).\u003cbr\u003eExperience building an in-house team from an agency handover context.\u003cbr\u003eRCS or WhatsApp Business API experience at scale.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTools you should know\u003c\/strong\u003e\u003cbr\u003eGoogle Ads · Meta Ads · GA4 \/ GTM · Google Search Console · CleverTap \/ MoEngage \/ WebEngage · Looker Studio · SEMrush \/ Ahrefs · AppsFlyer \/ Adjust · Excel \/ Sheets\u003c\/p\u003e","brand":"SuperK","offers":[{"title":"Default Title","offer_id":67699602325870,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4494\/6286\/files\/Lead-DigitalMarketing.png?v=1791460506","url":"https:\/\/www.superk.in\/te\/products\/lead-digital-marketing","provider":"SuperK","version":"1.0","type":"link"}